Public Affairs/Public Relations Strategists

Most public affairs and public relations professionals understand the risks of attempting to manage an issue or market a product or service without adequate research. Unfortunately, traditional polling and focus groups can fall short of delivering the necessary “ground truth.” IDP has extensive experience helping organizations learn the unfiltered perceptions of their products or services or issues they are managing, helping them shape the right messages. We then go back into the field to measure the impact of those messages, providing real-time feedback to help our client reinforce what’s working and adjust what’s not. Through our Hyper-local Targeting and Hyper-local Demographics, IDP was deliver this capability to within a narrow geographic area and disaggregate its findings across some 400 demographic variables.