Sentiment and Perception Analysis

We conduct sophisticated and innovative customer Sentiment Analysis on client and competitor offerings using social media platforms, where all forms of communication are interpreted – including innovative text analysis of emojis and images. Our approach provides important snapshots of viewpoints and minimizes common biases in traditional survey and focus group research. Additionally, IDP provides independent intelligence and insights on the perceptions of the client itself, competitors, hostile groups, and others to help inform and shape our clients’ operations, tactics, and strategy.